Masterclass in Marketing Processes

These are short Business Development programmes delivered either as self learning or via focus group facilitation. There are currently 24 such programmes each one is designed to develop knowledge and ability in a particular Business skill area. To give the user every possible learning chance the system licence provides access to their selected programme for 4 months. Programme titles are "Masterclass in ………………." - each programme is designed to improve participant performance in their organisation through its strong focus on the knowledge required to be competent within a particular skill area:

Masterclass in Marketing Processes - contains the following ebriefings:

Customer - obtaining
Customer - orientated organization development
Customer - why do they count?
Global business culture - an overview
Marketing - common sense
Marketing - getting organized
Marketing - research & development
Marketing - strategy
Market research
Market testing