Masterclass in Marketing 4Ps

These are short Business Development programmes delivered either as self learning or via focus group facilitation. There are currently 24 such programmes each one is designed to develop knowledge and ability in a particular Business skill area. To give the user every possible learning chance the system licence provides access to their selected programme for 4 months. Programme titles are "Masterclass in ………………." - each programme is designed to improve participant performance in their organisation through its strong focus on the knowledge required to be competent within a particular skill area:

Masterclass in Marketing 4Ps - contains the following ebriefings:

Become best friends with the media
Creating effective direct mail
How to promote your website - offline
How to stand out at your next exhibition
Marketing - price & product
Marketing - product search
Marketing - promotion & place
Public relations
Sales promotions & development
Yellow pages - golden results