Masterclass in Customer Management

These are short Business Development programmes delivered either as self learning or via focus group facilitation. There are currently 24 suchprogrammes each one is designed to develop knowledge and ability in a particular Business skill area. To give the user every possible learning chance the system licence provides access to their selected programme for 4 months. Programme titles are "Masterclass in ………………." - each programme is designed to improve participant performance in their organisation through its strong focus on the knowledge required to be competent within a particular skill area:

Masterclass in Customer Management - contains the following ebriefings:

Customer - centric organization
Customer - loyalty creation
Customer - managing requirements
Customer - relationship management 1
Customer - relationship management 2
Customer - retaining and growing
CRM - in action
CRM - what's it about